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Dominique Ansel is lucky. How could you not, in Las Vegas? The man behind Cronut, made for social media (although he’s so much more than that, too), is set to open a store in Sin City, where he’ll launch an exclusive collection of baked goods that aren’t available anywhere else. in the world.

The ‘Lucky 7s’ were inspired by those little lucky charms we all believe in, Ansel says exclusively Robb Report ahead of the Vegas opening on October 21, when the new bakery launches inside Caesars Palace, next to the Gordon Ramsay Pub & Grill. Ansel himself is a particular fan of the Lucky Penny Pig – “very cute and simple”, he said – which includes creamy milk chocolate, raspberry jam and sandwiched salted peanut feuilletine between vanilla shortbread cookies and topped with a golden chocolate penny. Her other favorites are the Four Leaf Clover (coffee mousse with hazelnut dacquoise, dark chocolate cream and crispy feuilletine) and the Fortune Cookie (jasmine tea cream and lemon cream on a Breton shortbread base and a white chocolate fortune ). Both look like the real thing, except with the requisite Dominique Ansel twist.

“We want to bring some of the New York flair to Las Vegas,” Ansel said. The new bakery “is going to be a place where people can go and learn and experience new baked goods… It’s cool and fun to have something new and different that we don’t have anywhere else.

Of course, you’ll still be able to grab Ansel’s Vegas classics, including the infamous Cronut, which will get a new flavor every month, never to be repeated, as is the tradition at the chef’s pre-existing bakeries. Cookie shots, frozen s’mores and DKA (Ansel’s version of a kouign amann, which is the top-selling pastry in all of its stores) will also be available. And Ansel will continue to serve the most emblematic of French pastries: the croissant.

“If you don’t know how to make a good staple like a croissant, it’s hard to make all the right pastries,” he said. “And I’m always looking for the perfect croissant. I don’t think it exists, but I’m still aiming for it.

The lucky pig

Evan Sung

In the general spirit, Las Vegas is obviously different from New York: the former is all about gambling, bottles and shotgun weddings. The latter is Dollar Slices, Yankees and “I

Ansel’s hit is the Cronut. And now you can get the croissant-donut hybrid again at opposite ends of the country (Ansel had a location in Los Angeles). Tourists will probably be very happy with it. But Ansel isn’t opening a store in Las Vegas for tourists — or at least not. just for tourists.

“There are a lot of locals in Vegas,” he said. “I want them to come to the bakery; I want them to take advantage of it. And I want them back.

To make sure, Ansel will spend a few weeks in Las Vegas supervising the opening (he’s usually based in New York). Then, he will return to town three or four times a year, to take stock of his team and see how the store is doing. From a distance, he will always have a hand in the daily operations: in all his stores, every day before opening, he checks with his team what they call a “cross section”. Basically, a croissant is cut in half, the team takes pictures of it, and Ansel and the team analyze it together, to make sure everything is up to snuff and to figure out what part of the baking process might need to change. to produce an even more ideal pastry.

Still, he has a lot of faith in the people he’s already hired to help Dominique Ansel Las Vegas appeal to both locals and tourists. Sin City is full of talented chefs, he said, “and all the staff we’ve hired so far proves me right. They have skills, they have knowledge, they are passionate about baking.

The fortune cookie

Evan Sung

The excess of Las Vegas may not quite match the simplicity and elegance of French patisserie. But Ansel is the guy who decided that a singular croissant or donut wasn’t enough; we needed both at the same time. When it comes to his own business, however, the pastry chef is much more minimalist.

At one point it had locations everywhere from New York to London to Los Angeles. The pandemic has been the demise of his stores in those last two cities, and now he only has a presence in Hong Kong and New York, where he runs a workshop next to his original location in Soho. Las Vegas is the only expansion currently in the cards.

“I don’t want to go too fast or do too much,” he explained. “I want to make sure that every store we open has real meaning and that we are proud of it. So it’s not a question of quantity for me; it’s a matter of quality.

He hopes the Vegas bakery lives up to that spirit. So maybe the Lucky 7 collection isn’t just a cute idea for gamblers and hopeless romantics in Sin City, where everyone bets their good luck will keep coming. Maybe the pastries are a way for Ansel to manifest some of that good luck to him, too.

Click here to see all of Dominique Ansel’s Las Vegas photos.

The Lucky 7 Collection

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