Ginsters has added a baking duo to its range.
He unveiled a new limited-edition Four Cheese & Chive Slice and a Meatball Marinara Bake.
The slice includes West Country cheddar, mozzarella, red Leicester and soft cheese plus potato, chives and Dijon mustard, wrapped in a puff pastry wrap and topped with a ripe cheddar cheese and black onion seed breadcrumbs (rsp: £1.30).
Baking, meanwhile, was designed to take advantage of growing afternoon snacks and “addresses the pre-family lifestyle of eating at various times,” Ginsters said.
It contains 100% British pork and beef meatballs with melted mozzarella and a tomato sauce with roasted garlic, red peppers, chopped tomatoes and onion, wrapped in a light puff pastry and seasoned with rosemary, oregano, smoked salt, paprika and black pepper (RSP: £1).
Ginsters chief executive Sam Mitchell said the brand wanted to “keep savory pastry at the top of consumers’ minds through innovative options in a flexible and affordable format, while introducing a younger market to the category. “.
Indeed, the launch marks the latest in a series of NPDs from the baking brand.
Ginsters branched out into baking last year, rolling out a quartet of references inspired by North African and American fusion cuisine, offering flavors such as Mac & Cheese and Harissa Spiced Chicken. It has also renewed its vegan range, adding in September a duo of vegetable pâtés, Bombay Potato & Spinach and Cajun Spiced Sweet Potato & Chickpea.
The brand’s sales plummeted last year, falling 12.6% to £116.2m [NielsenIQ 52 w/e 1 January 2022].