Pop-Tarts were a childhood delicacy, but that doesn’t mean we should leave breakfast baking in the past, especially now that the flavor innovator is releasing an all-new version that tastes just like pop-tarts. one of our favorite cookies.
As a tribute to Snickerdoodles, Pop-Tarts drops a flavor that tastes just like the real thing. The toaster pastry combines a snickerdoodle-flavored filling with a crunchy cinnamon-sugar filling that perfectly mimics the gooey goodness of the cookie.
“We know our fans love a ‘breakfast dessert’ moment, so Pop-Tarts continues to deliver crazy flavors that capitalize on this trend with our lines of pies, donuts and cakes already on shelves.” , said David, senior brand manager. Greci said in a press release. “This spring, we’ll be rounding out the cookie trio with this delicious new flavor of Snickerdoodle. Plus, who needs a cookie jar when you’ve got a toaster and a box of Pop-Tarts?”
Snickerdoodle Pop-Tarts will join the brand’s cookie line, which currently includes Frosted Chocolate Chip Pop-Tarts and Cookies & Cream Pop-Tarts.
The new addition to the flavor portfolio will be rolling out nationwide in May and will be available in boxes of 8 units for $3.19.