Skip to main content

An absolute fundamental to jam donuts is, well, the ooey, gooey raspberry center.

Every bakery connoisseur knows that if you have a filled donut, the donut has to, you know, be filled.

Because if you don’t have a donut full of flavor, you might as well buy a plain bun.

READ MORE:“I’ve been to Italy’s biggest pasta chain that just opened in London and I’ll never eat at Eataly again”

Donuts can be an afternoon snack, a staple at a bake sale, or the stereotypical treat of choice for overweight police officers.

The pinnacle of these sweet delights is none other than the humble jam-filled donut.

Full of airy, fluffy batter, covered in sugar or icing, and stuffed with… you get the picture.

We put donut titans Krispy Kreme and beloved bakery chain Greggs against M&S, Tesco and Waitrose to see who knows their crullers from their cronuts.


Hope the donuts wouldn’t be as sweet as the pink wrapper

Some would say that buying a pack of four donuts is pretty overkill, but in that case, it’s best to have spares in case of an emergency.

Perfectly wrapped in a sickly sweet pink paper bag, the syrupy aroma of the donuts sent me back to my youth while window shopping at the local bakery in my village.

The M&S contestant was beautifully caramel colored, not too burnt, not too anemic

Its dough was as fluffy as a cloud and deliciously sweet to eat.

There was a sufficient amount of jam, which made the distinction between pleasantly sweet and painfully unpleasant.

I definitely suffered from a sugar rush later on.

Overall I couldn’t find anything wrong with the M&S donut, if anything it provided a good benchmark for ranking.

I would be happy to inhale the other three in the packet.

Total – 5/5


Four donuts but no jam sign

Tesco served four yellow-colored buns, which gave the impression of a ‘stereotypical nut made for mass production’.

I mean there’s nothing wrong with that, but it doesn’t give me the same satisfaction as a freshly baked nut.

On the bottom, you could clearly see three puncture marks oozing raspberry jam, which at first glance was a relief.

However, that’s where the jammy goodness ended.

Flat tires were just a trick to lure you into a false sense of security.

I was expecting a good burst of raspberry, but I didn’t find this.

I took another bite…and another…and then another just to find the center of the raspberry.

For three pumps, Tesco’s donut was effectively jam-free.

Yes, no jam.

In my mind, if you can’t fill the jam portion of said donut, you’re doing your job wrong.

I was going to look past the somewhat gooey dough, but the lack of raspberry filled me with disappointment.

Come on Tesco, do better.

Total – 2/5


Someone spent a little too much time in the sun

The Waitrose in Canary Wharf surprised me with its endless bakery section, including its self-service counter.

Pastries and bread galore!

Nestled in the middle of the counter was its wedged competitor.

Waitrose seemed to have spent a bit too much time on the sunbed for my liking.

In baking, the focus is on perfecting the optimal “golden” color, but Waitrose has gone a bit too far.

Unfortunately, my initial fears were confirmed when I took my first bite.

The dough was tight where it had clearly been overcooked, which made for a slightly unpleasant chewing experience.

While the jam flowed freely, there wasn’t enough to mask the uneven ratio of batter to raspberry.

I also think the display of donuts on display in the shop may have had an impact on its freshness, as the overcooking was borderline stale.

It certainly wasn’t the worst donut I’ve eaten, but I won’t be rushing back anytime soon.

Total – 2.5/5

Krispy Kreme

How would the most famous donut maker behave?

Undoubtedly the most famous donut shop in the world.

Known for its quirky glazed nuts and ridiculously stuffed treats, Krispy Kreme would surely nail the humble jam donut.

Or so I thought.

They don’t serve a sugar covered option, but their glazed raspberry donut sufficed. Same principle, right?

Their signature vanilla frosting is so tangy it almost causes a sugar rush.

I’m a fan of their Original Glaze so I was optimistic.

Unfortunately, my optimism lasted about 15 seconds.

While I was happy with the soft, chewy dough… THERE WAS NO JAM.

What was this monstrosity. It looked like a cruel prank.

I had to force myself through three quarters of the donut to locate any remaining jam.

Honestly, that was offensive.

Krispy Kreme has to look at himself long and hard.

Jam donut? Donut jam my ass.

If I could give you a zero I would, but it’s not possible (because it’s so bad) so I’m giving you a minus one.

Overall – -1/5


Would Greggs be up to it?

While you can head to Greggs for your sausage roll or steak, sometimes a cheeky jam donut can slip into your order.

Their competitor reflected the pale yellowish look of Tesco, but I was hoping for a healthy dose of jam.

My wishes were granted when a splurge of jam flowed as I took my first bite.

The raspberry was slightly too watery for my taste, but I was so happy it was there.

My complaint with Greggs was that the batter itself was practically tasteless.

As I took a sample of the paste alone, it was much more unpleasant than I had previously thought.

I never thought a donut could taste sour, but I was proven wrong.

Just like at Tesco, I was disappointed with what Greggs delivered.

I feel like I should be happy that it was slightly better than Krispy Kreme, but it still wasn’t palatable enough to be sold in a national chain.

Total – 2/5

London has it all – the best nightlife, food, drink, events, markets, everything!

But how do you stay on top? Our weekly What’s On, Going Out Out newsletter explains how.

You’ll receive a fully curated newsletter with the most exciting stories, reviews, previews and more – including original content – every week.

And the best piece? It’s completely FREE.

All you have to do is sign up for Going Out Out here.

I’m not totally satisfied that many of these brands know what they’re doing when it comes to jam donuts.

All I can say is that Krispy Kreme was a disgrace on this occasion.

I’m sorry, I was supporting you, but you can’t help someone who obviously doesn’t want to be helped.

I think it’s time to get back to the recipe drawing board.

Is there a story you think we should cover? If yes, please email [email protected] or at [email protected]