Skip to main content

The highly anticipated new location in the East of Donuts Pinkbox opened its doors and drive-thru to guests for the first time on Saturday, December 18. The winner of the “Best donuts” of the Las Vegas Review – Journal’s The “Best of Las Vegas” awards also launched its new Pinkbox Perks loyalty program and celebrated the opening with a lively block party.

Located on Eastern Ave. and Horizon Ridge Parkway at 10510 S. Eastern Ave, the new drive-thru celebrated its long-awaited opening with a ribbon-cutting ceremony that included appearances from Henderson Mayor Debra March, Councilwoman Michelle Romero and the House Latin. Commerce President Peter Guzman. After the grand opening, a festive indoor-outdoor block party was held, featuring a variety of family-friendly activities perfect for the whole neighborhood. In addition to live music from Mix 94.1 and DJ Nudia, guests enjoyed appearances by the store’s playful mascot, PINKY, airbrush tattoos, balloon twisters, free limited edition T-shirts for the first 100 people, and more.

As part of the celebration, Pinkbox offered its fans a chance to win a gift card by entering a donut contest. Hosted by “Heavy D,” the first-ever children’s contest featured five contestants who enjoyed PEE-WEEZ, with the winner taking home a $25 gift card and Pinkbox merchandise, while the adult contest featured seven fans enjoying full-size treats, with the winner earning a $250 Gift Card. Outside of the competition, three lucky entrants also received free donuts for a year after biting into a special donut with a lucky pink ticket.

“Our favorite part of opening a new Pinkbox store is the grand opening celebration and seeing customers and the surrounding community come out and celebrate with us,” says Judith Siegel, owner of Pinkbox Donuts. “Moving our location to the East gives us even more space to create our award-winning donuts, second drive-thru for added convenience, and more ways for us to spread smiles with every donut we serve.”

For customers who were unable to make it to the event, the store is now open 24 hours a day to satisfy cravings at any time of the day. Embracing the same whimsical design and pink exterior of Pinkbox – with more magic and nuggets than ever before – the new location takes the Pinkbox experience to new levels, with decor as vibrant as the flavors, with tiled ceilings roses, pink striped floors, and walls adorned with dripping frosting. The exterior features Pinkbox’s signature pink as well as 3D sprinkles, making the shop as whimsical and fun as the donuts it serves.

The more than 70 flavors of the unique rotating menu are available for customers to order in-store and through the drive-thru. The menu features donut classics like apple fritters and old-fashioned donuts; extravagant creations such as Unicorn, Pooh and PINKY; DoughCro, a donut made with light, flaky croissant dough; Pinkbox’s line of exclusive Raiders donuts; and other favorites, including featured donut of the month like December’s The Candy Cane.

In addition to celebrating the opening of the relocated Eastern store, Pinkbox launched the Pinkbox Perks loyalty program. The new program rewards users for enjoying donuts by awarding three points for every dollar spent, with 400 points equaling $10 Pinkbox Dough. Customers can sign up through the Pinkbox Perks app, which earns them 30 points just for signing up, and can earn an additional 30 points for anyone they refer to the loyalty program. Benefit holders will also receive an Its Ya Birthday celebration donut on their birthday. Points can be earned and redeemed at participating Pinkbox stores.

There are currently seven Pinkbox Donuts locations in Las Vegas, including a kiosk at Siegel’s Bagelmania and a kiosk at Allegiant Stadium. Select Pinkbox locations are open 24 hours a day. Pinkbox will continue to expand with additional locations expected to open in 2022.

The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.