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Krispy Kreme is the place to go this holiday season for cheerful Christmas-themed donuts. The company announced its full line of “Let It Snow” treats late last month, and many of them are already available at Krispy Kreme stores across the country. Krispy Kreme will also be hosting its annual “Day of Tens” event on December 12, when customers can get a dozen original ice creams for just $1 with the purchase of another dozen donuts.

The Let It Snow collection includes three new donuts for 2021, plus the return of two classic favorites. The first new one is the Poppy Penguin donut, which is filled with original Kreme, dipped in icing, and decorated with blue sanding sugar, more Kreme, and a piece of penguin fondant. The Snowman Smile Donut will bring smiles to customers as it is a round donut decorated like a snowman with frosting. The Snowy Springkle Donut is the latest new donut and features blue icing topped with a mixture of snowflakes.

(Photo: BusinessWire/Krispy Kreme)

Fans who love the Santa Belly donut will be happy to see its return. This little donut looks like Santa Claus, with red frosting and black frosting for Santa’s buttons and belt. The Holiday Chocolate Chip Glazed Donut is also back, with delicious chocolate frosting and a mix of holiday sprinkles. An order of a dozen holiday donuts are served in a special limited edition box.

“There’s nothing like the first snow of the season to say the holiday season is here!” Dave Skena, Marketing Director of Krispy Kreme, said in a statement Nov. 22. “This year, we’re tapping into the anticipation of winter, holiday fun with our snowy holiday collection.” The holiday donuts will be available until December 24.

In early November, Krispy Kreme announced that its third-quarter revenue had jumped 18%, thanks to higher prices for its famous donuts. This has helped them offset rising costs. “Because we’re a dozen companies, we have a lot more pricing flexibility,” CEO Mike Tattersfield said. CNBC. “We’re not a high-frequency brand. People are always going to have celebrations, so they tend to look at the business like, ‘Yeah, I’d like to make sure we can have fresh Krispy Kreme donuts.’ “”

Customers are willing to spend more for fresh donuts, Tattersfield said, and they’re willing to pay even more for its specialties. The company raised prices in September and Tattersfield predicted another price increase in the fourth quarter. However, the cost hike may not be a good idea as Goldman Sachs recently downgraded the company to “sell” as the company faces pressure from inflation, CNBC reported Thursday. Krispy Kreme only went public over the summer and its IPO fell short of expectations, the Charlotte’s Business Diary Noted.