Frozen pastries are confectionery products that have been refrigerated before being prepared. They have a longer shelf life, are a good source of nutrition, and come in a variety of flavors. They are becoming more and more popular with consumers due to the growth of the retail channel, especially online stores that provide manufacturers and customers with easy access to purchase pastries. Frozen pastries are ideal for people who lead busy lives because they save time and effort in the kitchen.
The global frozen pastries market is booming with the growing demand for sugar-free baked goods as well as the increasing prevalence of diabetes and obesity around the world. Another major factor in the growth of the frozen pastries market is the increasing adoption of a healthier lifestyle among young adults. In addition, many manufacturers are introducing gluten-free frozen pastries, which is expected to drive the growth of the frozen pastries market. On top of that, the growing labor force and busy lifestyles are increasing the demand for ready-to-cook product lines. Frozen pastries are also popular because of their ease of use for making sweet and baked dishes at home, as well as the fact that they can be stored for longer. The aforementioned factors are expected to drive the growth of the frozen pastries market during the forecast period. However, low market penetration in low and middle income countries may contribute to low income generation during the forecast period.
The global frozen pastries market is categorized by product type, distribution channels, and region. According to the type of product, the global frozen pastries market is divided into pastries and Danish products. The distribution channels segment of the market is divided into artisan bakers, hypermarkets and supermarkets, convenience stores and others.
Europe is expected to generate significant revenue in the global frozen pastries market during the forecast period. The market is mainly driven by a large number of consumers of baked goods, increased spending on food products and a large number of manufacturers of baked goods. The UK, Germany, France and Italy are the main market for frozen pastries in the region. North America is expected to remain the second largest market for frozen pastries. Bakery products are one of the major components of the daily diet of consumers in the region. The demand for frozen pastries is increasing sharply due to the changing work culture in large economies such as the United States and Canada.
The major players operating in the global frozen pastries market are Gourmand, Delifrance, FBFSpA, Wolf ButterBack and LantmÃ¤nnen Unibake UK Ltd., among others.
In November 2018, Diversi Foods joined the Martin Braun family, also owners of Wolf ButterBack. Diversi Foods will take over the distribution of Wolf ButterBack’s premium pastries and snacks in Belgium and the Netherlands to make the relationship more efficient. The internationalization of these sister companies will be stimulated and strengthened.
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