Pop-Tarts, a breakfast staple, releases a limited edition desayuno toaster pastries with DÃa de los Muertos themed designs and chocolate and cinnamon filling.
The new Pop-Tarts will make their retail debut in September, ahead of DÃa de los Muertos, the Mexican holiday that consists of gathering from November 1 to 2 to remember deceased friends and family.
Themed snacks will feature edible designs such as papel picado, sugar skulls and alebrijes, the brightly colored Mexican folk sculptures of fantastic creatures believed to be spiritual guides.
The pastries are filled with a frosted chocolate filling, which the brand says is inspired by Latin American churros.
The product launch is part of a larger initiative of the National Association of Latino Arts and Cultures (NALAC), a non-profit organization that promotes, connects and cultivates the next generation of Latino arts and cultures.
âDÃa de Muertos is an indigenous practice of remembrance in communities across the Americas that many cherish incredibly. This living tradition has inspired artists, communities and cultures for thousands of years,â said the President and CEO from NALAC, MarÃa LÃ³pez de LeÃ³n, in a statement. “We are delighted that Pop-Tarts is committed to helping us enrich our knowledge to fuel understanding, creativity and passion.”
The collaboration between the breakfast brand and NALAC will result in grants to four Latin American arts organizations serving young people and their communities in Los Angeles, San Diego, Dallas and Houston.
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