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(NEXSTAR) – McDonald’s is boosting its bakery offering with bite-sized donuts.

On Tuesday, McDonald’s revealed its intention to launch Glazed Pull Apart Donuts on the McCafe Bakery menu, marking the first new addition to the McCafe Bakery line since its debut in 2020. The limited-time treat will be added to the menu on September 1 at McDonald’s restaurants. participants nationwide.

The donuts, available all day, are described as a variation of the traditional donut, each made up of seven tear-off segments designed to make it “shareable” if the customer wishes.

McDonald’s initially launched its McCafe Bakery line in October 2020, months after reporting declining breakfast sales as more Americans began working from home amid the pandemic. At the time, McDonald’s CEO Chris Kempczinski admitted that the chain may have lost “focus” on the mornings after turning its attention to the lunch and dinner offerings, Restaurant Business Online reported in July 2020.

“We weren’t as focused as we were deploying other things like [fresh beef Quarter Pounders]”, He said in a statement obtained by Restaurant Business Online. “The other time slots for us took more time, energy and investment. “

By introducing Pull Apart Donuts to McCafe Bakery’s menu, McDonald’s may also be hoping to replicate the success of an earlier breakfast item. In 2019, then-CEO Steve Easterbrook partially credited Donut Sticks – a short-lived churro-like offering – for encouraging breakfast sales, according to a call transcript on profits from The Motley Fool.

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