It’s eight in the morning in Frisco and Detour Donuts and Coffee has just opened. Entering the store plays with your senses with the powerful aroma of fresh coffee followed by the sight of finely decorated donuts arranged in the display case. Sounds of soft hip-hop music can be heard with a ‘hello’ from the welcoming staff. A bite of their Melona Mint donut completes the sensory experience; its chewy bite and an unlikely combination of smooth honeydew and fresh mint delight the taste buds.
Customers (or âDetouristsâ, as they are affectionately known) can take advantage of the offers from 8am to 2pm, which is only possible with a 4am departure time for staff, with several ingredients prepared the day before. . The dough goes through a series of stages: mixed, kneaded, rolled out, cut, fried and removed when ready. Each donut is carefully decorated, topped with a generous layer of frosting, fresh whipped cream, a glass-like coating of caramelized sugar or tempered chocolate drips, then finished with fruit, nuts, herbs or nuggets.
Daily sweet and savory dishes are offered, such as frozen donuts, pigs in a blanket and Tacodeli breakfast tacos. However, the weekly flavors make the menu adventurous. Bright green Melona Mint is an ode to popular South Korean ice pop, which might be a nostalgic taste for some or an entirely new experience for others. Fig mascarpone has a slightly flavorful cream that complements the deep honey fig. Key Lime Pie is filled with lime infused cream, a dusting of crushed graham crackers, which is then topped with spoonfuls of toasted meringue. Strawberry Clementine is a glazed donut that is sliced ââand filled with fresh whipped cream and slices of strawberries and clementines, reminiscent of a Japanese fruit sando. Drinks like lavender lemonade and ‘Goth Latte’ add to the fun and quirky menu.
This boutique is run by Jinny Cho, a 27-year-old small business owner, first-generation Korean American, alumnus of the University of Texas at Dallas, and mother of her 4-year-old son Laurence. After moving to the United States with her family at the age of 7, Cho helped her parents run their donut store, giving her insight into the business.
Following this path was not his initial plan. Cho graduated in biomedical engineering in 2016 and set his sights on medical school until an unfortunate medical diagnosis for his father prompted him to change gears. She was helping run her parents’ donut shop, looking after her father while she was also pregnant with her first child. The situation prompted her to do something that was always on her mind: open a gourmet donut shop.
The first year was difficult.
âIt was a year where we just said ‘yes’ to any opportunity,â she says. “I would do a lot to move the needle a tiny tiny amount.”
Cho had to learn new skills unavailable to mother and her parents’ traditional pop store: leading a team, reaching out to a different customer base, and connecting with customers through social media to name a few – a few, all in addition to being a single mother.
2020 has turned out to be a year of readjustment, as all small businesses have experienced. Detour’s operations have been temporarily altered by stopping walk-in tours and shifting to online pre-orders and contactless curbside pickup instead. At the same time, Cho hosted the discussions, showed her support, and donated to social causes such as Black Lives Matter and the AAPI community – unafraid to stand up and be a voice for the community.
This year, operations have slowly returned to normal. Walk-ins can once again see and choose from the colorful display case.
On Sunday July 11, 2021 Detour celebrated his third birthday and in his own words, things were “really good”. She continues to seek inspiration for new flavors, find opportunities to learn something new and take the time to connect with her staff. When asked what keeps her motivated, Cho said that every day is a chance to be grateful and offer new opportunities, but her real motivation is her son.
âWith him, I have to maintain a certain base of decency, financial security, curiosity, positivity and happiness,â Cho said. âHis joy is incredible and inspiring. ”
Detour Donuts and Coffee, 8161 FM 423 # 250, Frisco. Open from 8 a.m. to 2 p.m. from Wednesday to Sunday.