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Although as a journalist I am often forced to cover stories that I have little knowledge of, every now and then something comes up on my desk where I feel like my skin is in the game.

Armed with a passion for the subject, I can boast of being somewhat of an expert.

And that topic is donuts.

Now I love them all. Jam or custard, ice cream or sweet – I could happily, and often do, sit down and finish a pack of five in one sitting.

For this reason, I also have pretty strong opinions about which supermarket sells the best.

For me, the OG donut will always be the humble jam.

So I set out to compare those from Tesco, Lidl, Sainsbury’s, Greggs and Coop.


Very scientific ….

I started my assortment of sweet treats with Tesco’s and frankly it was disappointing.

He had potential, don’t get me wrong.

The dough was full bodied, which is important because, as the name suggests, it is the basis of any good donut.

The gooey center was a bit bland but with good consistency in the coating, the whole thing could have been salvaged.

Except it was stale.

A store is only good like its last donut and Tesco didn’t deliver.

Cost per unit of not-so-delicious treat – 19p


Hard-nosed journalism

My donut reviews went from bad to worse when I tried the Greggs offer.

It was sort of soggy and dry at the same time, two of the dough states you least want to find in your sweet treat.

And when I say “sweet”, it barely was.

The sugar coating was sparse and the sugar grains were too fine, almost like a powder, which donut lovers tend to hate.

The jam itself was gelatinous, a poor complement to the worst donut I have tasted.

It was also the most expensive.


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I was careful not to take too much advantage of my challenge

After a terrible start to this exercise, things started to improve when I tried Sainsbury’s treat.

One bite in this sweet scoop and I knew we were getting there.

I felt nourished.

I felt comforted.

My aggressive sweet tooth calmed down a bit.

The dough had given a little too much, but it was something I was happy to forgive.

Price per donut – 19p.


I have a soft spot for Coop.

Doing a full shop there leaves you with an expensive receipt, but for the odd item, you can find it there affordably and in high quality.

The bakery section is great and the donuts with it.

It had just the right amount of crisp on the outside.

It complemented the thickness of the dough perfectly and it was sweetened to perfection with nice big granules.

The big granules corresponded to big tastes in the jam, which tasted like caramel that I was looking for.

And at 23p, it was very affordable.

The best I have tasted.


The one that got away

When I say Coop was the best I’ve tasted, my donut day had a real low point.

I went to Lidl, bought the treat for 35p, but managed to lose it on the way back.

This cut is particularly deep as Lidl Bakery is one of the biggest aisles of any supermarket on this small island.

So while I couldn’t try this one out of my own madness, I’ve included it here out of respect.

A donut so good it ran away.

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