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Meatless Farm has entered the battle for dominance of the vegan sausage roll.

The plant-based pioneer has launched a microwaveable sausage roll – his first foray into the savory baking category – made from its plant-derived protein.

This will put the brand at odds with Ginsters and Wall’s, both of which already sell chilled vegan sausage rolls in supermarkets.

The brand also added a line of plant-based sausage patties, which it said was a first for retail sale in the UK.

The sausage rolls will arrive at Sainsbury’s from April 12, while the patties roll at Tesco from March 29.

Demand for plant-based sausages has increased since the start of the pandemic, the brand said, adding that alternatives to meat were becoming “the fastest growing area in the refrigerated savory baking industry.”

“We see breakfast and savory pastries as two of the biggest opportunities and innovation is one of the key ways to continue to grow the category,” said Michael Hunter, director of brand growth.

The launches mark the first in a series of 10 planned launches for the brand over the coming year.

It comes as part of a massive expansion of Meatless Farm, which recently launched a completely separate wing of its business dedicated to supplying herbal ingredients across the globe.