MARCH, IOWA – Halo Top expands its portfolio of better-for-you frozen desserts with the launch of Fruit Pops, the brand’s first fruit-based offering.
Made with fruit and fruit juice, Halo Top Fruit Pops contain 50 to 65 percent less sugar than other frozen fruit bars, according to the company. The pops come in five flavors, including strawberry, coconut, lime, mango and pineapple.
Strawberry flavor includes strawberries, mashed strawberries, strawberry juice, and lemon juice. The treat is sweetened with stevia and colored with beet and annatto extract. Each pop contains 40 calories and 6 grams of sugar.
Coconut pop contains coconut cream, skim milk, dehydrated coconut and stevia. Each pop contains 90 calories and 9 grams of sugar.
The mango variety is made with mango puree, mango juice, mangoes, lemon juice, and stevia. Colored with annatto extract, mango lollipops contain 45 calories and 6 grams of sugar each.
The lime offering includes lime juice, lime oil, lime pulp, lemon juice, sweet lemon zest, and stevia. Each pop contains 35 calories and 5 grams of sugar.
Pineapple Pop contains pineapple, pineapple juice, and stevia, as well as turmeric and annatto extract for color. Each pop contains 40 calories and 5 grams of sugar.
“Basically, Halo Top is there so that fans can feel empowered to choose a treat that makes them feel good,” said Chelsea Parker, senior director of marketing for Halo Top, a subsidiary of Wells Enterprises, Inc. “We knew dessert lovers craved more frozen fruit without the sugar overload, and these handy new Fruit Pops do just that, in all five juicy and delicious flavors.
Halo Top Fruit Pops are available nationwide for a suggested retail price of $ 4.79 per box of six 2.5oz pops.