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Frozen pastry market

Frozen pastries are confectionery products that undergo refrigeration before being prepared. They have a longer shelf life with a rich source of nutrition and are also available in different flavors. Honey is a key ingredient used in frozen baking because it helps extend the shelf life of pastries. They are gaining popularity among the population due to the expansion of the retail channel, especially online stores, which allow easy access for the manufacturer and the customer to sell and buy baked goods. Frozen pastries are ideal foods for people with busy lifestyles, as these products save baking time and effort.

The global frozen pastries market is expected to reach approximately US $ 3.3 billion by the end of 2027, in terms of revenue, with a CAGR of 6.1% during the forecast period (2019- 2027).

The increasing demand for frozen bakery products without sugar due to the increasing prevalence of diabetes and obesity around the world is expected to propel the growth of the frozen bakery market. Another major factor propelling the growth of the frozen pastries market is the growing adoption of healthier lifestyle among young adults. Additionally, many manufacturers are introducing gluten-free frozen pastries, which is expected to further increase the growth of the frozen pastries market.

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The global frozen pastries market has experienced significant growth over the past year, owing to the increasing demand for flavored frozen pastries among consumers. Based on the type of product, the global frozen pastries market is divided into Viennese pastries and Danish products. The Viennese Pastry product is expected to be the fastest growing segment during the forecast period, owing to the increasing popularity of convenient foods and ready-to-bake foods among consumers. This scenario is expected to promote market growth within the expected time frame.

Based on the distribution channel, the global frozen pastries market is segmented into hypermarkets and supermarkets, artisan bakers, convenience stores, online and others. Among these segments, hypermarkets & supermarkets dominated the global frozen pastries market in 2018, due to the growing demand for frozen pastries such as plain croissants and raisin breads from Hypermarkets & Supermarkets. In addition, the growing consumer preference for freshly baked products is expected to drive the growth of the global frozen pastries market during the forecast period.

Market taxonomy

Global frozen pastries, by product type:
Pastries products
Plain and filled croissants
Chocolate bread
Raisin bread
Savory products

Danish products
Maple pecans
Danish crowns
Cinnamon swirls

Global frozen pastries, by distribution channel:
Artisan bakers
Hypermarket & Supermarket
Grocery store
In line
Others

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Key companies covered in this study include Gourmand, Delifrance, FBFSpA, Wolf ButterBack, Lantmännen Unibake UK Limited.

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