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Focus on: Emma Weinbren’s savory pastries

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Publication: November 21

Advertising deadline: November 12

Submission deadline: November 5

The story

How have supermarkets supplying savory pastries reacted to Covid-19? Sausage rolls, pâtés and other pastries are staples of the essence forecourt and street bakery. So, since most of us stay at home a lot longer than before, how do retailers and their suppliers ensure that we always have our dose of meat and baking? Have catering suppliers been able to open up new marketing channels?

Key themes

To change the channel : While restaurants and take-out points of sale such as gas stations and train stations are battered by the pandemic, how are the players in the savory pastry sector adapting? Do brands prefer multipack or frozen food, for example?

Pies and other meal centers: One thing the lockdown has given us is more time at home. So what has been the impact of sales of pies and other pastry products that can be served at the center of a family meal?

Marketing and NPD: What are brands doing to ensure they continue to excite consumers in these difficult times? With retailers now engaged in a price war and embracing EDLP, what will be the impact on promotions and how prepared are they to stock up on NPD?

Kantar: Using Kantar data, we summarize the performance of the category over the past year.

News: We identify four new products or product lines that ideally haven’t appeared in The Grocer before including the launch date, RSP, a high-res image of each.

Focus on: meat snacks by Marianne Calnan

The story

Last December, we reported a year of strong growth for the meat snacks market. Sales in value are up 11.2% for volumes up 9.7%. So how has a year of turbulence caused by Covid change things? How has the lockdown and school closures affected products marketed as healthy snacks, appetite suppressants, and high protein snacks for children? Since alcohol sales have skyrocketed, how have sales of products such as jerky and scratchings (often marketed in the beer aisle) evolved?

Key themes

To change the channel : The closure of pubs and restaurants will have hit the restaurant-dependent meat snack players hard. Did any of these players manage to switch to the grocery store channel?

Veganism: To what extent is veganism and the growing number of consumers who reduce the amount of meat they eat a threat to this category? Some brands have launched vegan alternatives; does anyone buy them?

Marketing and NPD: What are brands doing to ensure they continue to excite consumers in these difficult times? With retailers now engaged in a price war and embracing EDLP, what will be the impact on promotions and how prepared are they to stock up on NPD?

Kantar: Using Kantar data, we summarize the performance of the category over the past year.

News: We identify four new products or product lines that ideally haven’t appeared in The Grocer before including the launch date, RSP, a high-res image of each.

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