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DUBLIN–(BUSINESS WIRE)–The “South America Frozen Dessert Market – Growth, Trends and Forecast (2020-2025)” report has been added to from offer.

The South America frozen dessert market is expected to grow at a CAGR of 7.4% during the forecast period 2020-2025.

  • In South America, the frozen dessert market is driven by rising disposable incomes, introduction of new flavors, increase in impulse purchases, and huge demand for frozen dessert products among consumers.

  • In addition, the growing demand for ice cream with “natural” and “functional” claims is experiencing strong growth in metropolitan countries. Manufacturers are using effective marketing strategies through digital platforms, mobile apps, and social media platforms such as Twitter in these emerging markets and introducing new flavors to drive consumption and create new customer acquisitions.

Main market trends

Active participation of small and medium enterprises in Brazil

In order to gain a competitive edge and meet the growing demand for economically priced ice cream, domestic players are differentiating their offerings in terms of flavor, ingredients, size, packaging design, and marketing initiatives. For example, in 2018 there were around 8,000 players operating in the Brazilian ice cream industry, of which around 7,200 were micro and small businesses. Smaller companies have a significant presence in the ice cream market in Brazil, especially in the popsicle market, as they provide offerings that meet the needs of local customers. Due to such a competitive market, smaller players are adopting various strategic moves in order to expand their presence. For example, Sorvetes Jundi Indstria e Comrcio Ltda and Sorveteria Creme Mel SA are slowly increasing their penetration.

Argentina is the fastest growing country

The Argentinian frozen dessert market is mature and offers a wide choice of products. As the demand for ice cream in the country is driven by consumer desire, ice cream companies are tapping into this trend by offering products that help people achieve those desires. In order to gain market share, existing companies change their product portfolio by introducing new products. For example, a new trend that will continue to be popular in the coming years is the trend of hybrid products, i.e. ice cream in combination with cakes, cookies, marshmallows, etc. Some of the major private label brands operating in Argentina are Coto, Carrefour, Great Value, and Jumbo, among others.

Competitive landscape

Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their market position and offer innovative and healthy frozen desserts. Also, some of the major players such as Unilever, Nestlé, Grupo Nutresa, Arcor and Creme Mel Sorvetes are the most active companies with many brands offering a wide range of frozen desserts in the region. Companies have spent heavily on improving quality, product innovation in terms of flavor and packaging.

Companies cited

  • Cream Mel Sorvetes

  • Nestlé SA

  • General Mills Inc.

  • Unilever

  • Dunkin’ Brands Group, Inc.

  • Nutresa Group

  • Chiquinho ice cream

  • Colombine S.A.

  • Arcor

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