DUBLIN, August 4, 2020 /PRNewswire/ — The “Asia-Pacific Frozen Desserts Market: Growth, Trends and Forecast (2020-2025)” report has been added to from ResearchAndMarkets.com offer.
The Asia-Pacific Frozen Desserts Market is expected to grow at a CAGR of 4.5% during the forecast period 2020-2025.
The growing demand for frozen desserts has led to significant growth in the total number of ice cream and frozen dessert retail stores across the Asia Pacific Region. Moreover, the frozen dessert is expected to be a big hit in the Chinese market, as the growing demand for healthy low-fat foods will likely encourage people to spend more on these products.
Additionally, increasing product visibility, functional claims, clean ingredients and increasing consumption during winters can be attributed to the increase in demand for frozen desserts including ice cream, cakes, etc., which, in turn, fortify the regions. market share.
Main market trends
Increasing preference for glaciers in developing countries
Glaciers in countries like India and China slowly and strategically place their lounges on busy roads, small market squares and moreover are placed in areas where students or millennial population are highly concentrated. The planned layouts of these fairs should increase the consumption of ice cream and other frozen desserts via this distribution channel.
In addition, ice cream parlors are increasingly leveraging the marketing of their salons on social media sites such as Facebook, Instagram and Twitter to keep people informed of new product offerings, offers and to attract “followers” in order to to increase their footprint in their living rooms. Additionally, they offer special offers on their website with coupons that consumers can print out and bring to redeem. These promotional activities should create an opportunity for the popularity of glaciers in developing countries in the region.
China holds the largest market share
The frozen dessert market is expected to be very successful in the Chinese market, as the growing demand for low-fat frozen yogurt and healthy foods will likely encourage people to spend more on these products. Rising income level of consumers, drastic development of manufacturing capacity, trend of premiumization in the country and increasing adoption of high-end products by consumers are expected to meet the growing demand for frozen desserts in China.
Additionally, the growth of specialty brands, such as Yili Chocliz, Mengniu Ice, Cornetto, Magnum, and others has been a key driver for the growth of this market in China. These brands are responding to increasing consumer health awareness with the launch of mini sticks and other products with more flavors and attractive new packaging, which in turn is driving the sale of frozen desserts in the country.
The major strategies adopted by companies operating in the Asia Pacific The frozen desserts market are new product launches, partnerships, expansions and mergers/acquisitions. The major players are focusing on introducing new products in the market to meet the interests of consumers. Developing new products is the preferred strategy in the region’s frozen dessert market. Some of the major players in the market studied include Mother Dairy Fruit & Vegetable, Yili Group, Nestlé, and Unilever, among others.
Main topics covered
1.1 Study deliverables
1.2 Assumptions of the study
1.3 Scope of the study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Constraints
4.3 Porter’s Five Forces Analysis
5 MARKET SEGMENTATION
5.1 By product type
5.1.1 Frozen yogurt
5.1.2 Ice cream
220.127.116.11 Artisanal ice cream
18.104.22.168 Dairy-based ice cream
22.214.171.124 Water-based ice cream
5.1.3 Frozen cakes
5.2 By distribution channel
5.2.3 Specialized shops
5.2.4 Online retailer
5.3 By geography
5.3.5 Rest of Asia Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most active companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mother Dairy Fruit & Vegetable Pvt. ltd.
6.4.2 Nestlé SA
6.4.3 Yili Group
6.4.4 Meiji Holdings Co. Ltd.
6.4.5 Dunkin’ Brands Group, Inc.
6.4.7 Blue Bell Creameries LP
6.4.8 Ben & Jerry’s Homemade Holdings Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information on this report, visit https://www.researchandmarkets.com/r/2qed03
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