Skip to main content

DUBLIN – (COMMERCIAL THREAD) – The report “Asia-Pacific Frozen Dessert Market: Growth, Trends and Forecast (2020-2025)” has been added to ResearchAndMarkets.com offer.

Experts forecast that the Asia-Pacific Frozen Desserts Market is expected to grow at a CAGR of 4.5% during the forecast period 2020-2025.

The growing demand for frozen desserts has led to significant growth in the total number of ice cream and frozen dessert retail stores in the Asia Pacific region. In addition, frozen dessert is expected to be a big hit in the Chinese market, as the growing demand for healthy low-fat foods will likely encourage people to spend more on these products.

Additionally, the increasing visibility of products, function claims, private label ingredients and increasing consumption during winters can be attributed to the increased demand for frozen desserts including ice cream, cakes, etc. , which in turn strengthens the regions. market share.

Key market trends

Growing preference for glaciers in developing countries

Ice cream parlors in countries like India and China are slowly and strategically placing their lounges on busy roads, small marketplaces and, moreover, are placed in areas where students or the millennial population are highly concentrated. The planned locations of these salons should increase the consumption of ice cream and other frozen desserts via this distribution channel.

In addition, ice cream parlors are increasingly leveraging their salon marketing on social media sites like Facebook, Instagram and Twitter to keep people up to date with new product offering, deals and attract ‘followers’ to increase. their imprint in their living rooms. Plus, have special offers on their website with coupons that consumers can print out and bring in to redeem. These promotional activities are expected to create an opportunity for the popularity of glaciers in developing countries in the region.

China holds the largest market share

The frozen dessert market is expected to be very successful in the Chinese market, as the increasing demand for low fat frozen yogurt and healthy foods will likely encourage people to spend more on these products. The growing income level of consumers, the drastic development of manufacturing capacities, the trend of premiumization in the country and the increasing adoption of high-end products by consumers are expected to meet the growing demand for frozen desserts in China.

In addition, the growth of specialty brands, like Yili Chocliz, Mengniu Ice, Cornetto, Magnum, and others has been a key factor for the growth of this market in China. These brands are responding to increased consumer health awareness with the launch of mini sticks and other products with more flavors and attractive new packaging, which in turn is boosting the sale of frozen desserts in the country.

Competitive landscape

The main strategies adopted by companies operating in the frozen dessert market in Asia-Pacific are new product launches, partnerships, expansions and mergers / acquisitions. The main players are focused on introducing new products to the market to meet the interests of consumers. The development of new products is the most preferred strategy in the region’s frozen desserts market. Some of the main players in the market studied are Mother Dairy Fruit & Vegetable, Yili Group, Nestlé and Unilever, among others.

Key topics covered

1. INTRODUCTION

1.1 Study deliverables

1.2 Study hypotheses

1.3 Scope of the study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market drivers

4.2 Market constraints

4.3 Porter’s five forces analysis

5 MARKET SEGMENTATION

5.1 By product type

5.1.1 Frozen yogurt

5.1.2 Ice cream

5.1.2.1 Artisanal ice cream

5.1.2.2 Ice cream made from dairy products

5.1.2.3 Water-based ice cream

5.1.3 Frozen cakes

5.1.4 Others

5.2 By distribution channel

5.2.1 Supermarkets / Hypermarkets

5.2.2 Convenience Stores

5.2.3 Specialized stores

5.2.4 Online retailer

5.2.5 Others

5.3 By geography

5.3.1 China

5.3.2 Japan

5.3.3 India

5.3.4 Australia

5.3.5 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE

6.1 Most active companies

6.2 Most adopted strategies

6.3 Market share analysis

6.4 Company profiles

6.4.1 Mother Dairy Fruit & Vegetable Pvt. Ltd.

6.4.2 Nestlé SA

6.4.3 Yili Group

6.4.4 Meiji Holdings Co. Ltd.

6.4.5 Dunkin ‘Brands Group, Inc.

6.4.6 Unilever

6.4.7 Blue Bell Creameries LP

6.4.8 Ben & Jerry’s Homemade Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information on this report, visit https://www.researchandmarkets.com/r/151z3w

Source link

Leave a Reply