Planet Oat – HP Hood’s first stand-alone vegetable brand – will launch a line of frozen desserts this month, building on the success of its oat milk, which is now the best-selling brand in the country.
Lynnfield-based Planet Oat will sell pints of oat milk ‘ice cream’ in six flavors, including staples like vanilla and chocolate, and more exotic options like oatmeal crumble. blueberries and the coffee fudge swirl.
Chris Ross, vice president of marketing for Hood, said he expects the product to appeal to ice cream lovers – not just vegans – who are looking to move away from dairy, but still want it. rich taste of the real thing.
“You want that full, forgiving experience – you don’t want to feel like you’re compromising, because it becomes a bummer,” he said. “We designed this product for ice cream lovers.
The 174-year-old company enters the frozen dessert market with oat milk as cow’s milk sales continue to decline nationwide. Cow’s milk sales fell to around $ 12 billion last year from $ 15 billion in 2015, while oat milk sales climbed 662% to nearly $ 60 million, according to data from research firm Nielsen.
“We saw the same dynamic unfold [with milk and ice cream]Ross said. “You have a shrinking category, and Millennials and Gen Xers are looking for something different – we saw there was an opportunity to expand Planet Oat.”
Planet Oat will join Oatly and So Delicious Dairy Free, which also offer oat milk ice cream in the frozen food aisle.
The global dairy-free ice cream market is valued at $ 455.9 million and is expected to reach $ 1.2 billion by 2025, according to a 2019 report from Grand View Research.
Locally, JP Licks launched a line of oat milk ice cream in the fall, which included flavors of chocolate, vanilla and pumpkin.
“Especially with the trends in keto, whole foods and vegan diets, the demand for dairy free ice cream has definitely increased over the years,” said Elizabeth Otissaid, production manager at JP Licks.
The company also makes coconut and soy ice cream, but Otis said the oats give less substantive flavor to the end product. The company plans to launch new flavors of oat milk ice cream in March.
The oat milk ice cream lines are coming as Dunkin ‘and Starbucks recently announced plans to add oat milk to their menus this year. Ross hopes oat milk will be more common.
“If you are aware of your trends, you are exposed to oat milk, but for the remaining 95 percent of the population, they just hear about it,” he said.