Mumbai: Hindustan Unilever Ltd (HUL), the maker of Kwality Walls frozen desserts, said on Monday that rival Gujarat Co-operative Milk Marketing Federation (GCMMF), which makes Amul ice cream, cannot allege that the frozen desserts use hydrogenated vegetable oil or vanaspati, unless it can show that all of its manufacturers use it as an ingredient.
HUL sued GCMMF for its advertisements purporting to emphasize the difference between ice cream and frozen desserts, claiming it harmed the Kwality Walls brand.
During the pre-admission hearing of the case in the Bombay High Court, HUL’s lead solicitor, Virag Tulzapurkar, argued that the GCMMF must prove that the use of hydrogenated vegetable oil is a ” trademark” of the manufacture and sale of frozen desserts in India. , he argued, the depiction of GCMMF in its frozen dessert advertisements as supposedly made from hydrogenated vegetable oil can be said to be accurate.
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Tulzapurkar argued that in fact 70% of frozen desserts in India used edible vegetable oil and not hydrogenated oil, as HUL’s Kwality Walls and co-petitioners Vadilal Industries Ltd and Vadilal Dairy International Ltd together represent 70% of the Indian frozen dessert market.
Tulzapurkar also argued that GCMMF, as a “practice”, ran misleading advertisements portraying rivals’ frozen desserts in a bad light, only to retract them later.
Tulzapurkar cited an email exchange between Sudhir Sitapati, executive director of HUL’s refreshments division, and GCMMF chief executive RS Sodhi.
“Mr. Sodhi had written that I understood that this advertising campaign could have an impact on the frozen dessert market,” Tulzapurkar said. objective of this campaign”!”
Tulzapurkar further pointed out that GCMMF also sells various edible vegetable oil and hydrogenated vegetable oil products, including chocolates, margarine and Amul Caramel Cookies dessert.
“What they are doing is good, so there is no need for them to educate the consumer?” Tulzapurkar said. inform consumers.
GCMMF MD Sodhi declined to comment as the matter is pending. A HUL spokeswoman also declined to comment, saying the matter was pending.
The case was adjourned.