Extraits des articles tagués
Source : Epicurious
While a considerable amount of public health research has focused on food and beverage advertising during children’s television programming (and its impact on kids’ nutrition), a new study from the Dartmouth Medical School has taken on the largely neglected and unregulated field of food and beverage product placement in popular movies.
The authors say [...]
Source : Marketing Daily
According to “Supermarket Guru” Phil Lempert, next year we’ll see major food brands developing co-branded private-label foods with retailers, meaning private-label foods featuring brands’ key ingredients.
That’s one of several 2010 food brand predictions from Lempert in a press release from ConAgra Foods. The premise: Private-label co-branding will “fuel industry innovation while putting [...]
Source : The Food Section
Would you trust the Naked Chef to find you a romantic partner?
Building on his online readership of 1.4 million unique visitors per month, celebrity chef Jamie Oliver has launched a dating site.
According to Marketing Magazine (via @BrettAndersonTP), the Jamie Oliver-branded site is a collaboration with the Match.com online dating service. Under [...]
Absolut Vodka has introduced “In An ABSOLUT World, There Are No Labels”, challenging labels and prejudice about sexual identities. The icon for the campaign is a limited edition naked ABSOLUT bottle, with no label and no logo. An activist act carried by a powerful marketing, still reinforcing the image of a brand so strong that [...]
To set themselves apart from imitations and generic brands, Kellogg’s is planning to laser their logo on individual Corn Flakes. A few branded flakes would be put in every box. If the process is decided to be feasible, Kellogg’s may apply this branding across a number of their products.
This project also aims to communicate on [...]
You’ve heard of Sample Lab in Tokyo, a place created to connect brands and consummers by offering testing and sample of all kind of products. The concept was so successfull that it has rapidly been used elsewere in the world.
These days, SampleLab has reopened as a “marketing café”, targetting young japanese women with free samples [...]
